byBeletier TechnologyYour AI images. Made visible.
Label AI images in your Shopify store – simple, precise and with a full audit trail.
EU AI Act · in force since 2 August 2026
Three steps to a labelled image.
Everything happens right in your Shopify admin, from the first look at an image to the entry in your log.
- 01
Decide
One question with four answers clarifies whether and how your image needs a label – often with the answer already pre-selected.
- 02
Label
Pick the official EU label, choose its position and add it as an overlay or burn it into the image.
Decision assistant
How was this image created?
Pre-selected from image metadata (C2PA)
- Real photo
- Real photo, edited with AI
- AI image that looks like a real photo
- AI image that is obviously not real
Logged · 18 Oct 2026, 14:32
- 03
Document
Visibl logs every decision in a tamper-proof record. Your proof, should anyone ask.
- Official EU icons
- Data stays in your store
- Built right into Shopify
- Free plan, no time limit
- Billed through Shopify
- Hosted in the EU
The transparency obligation
What the AI Act requires from you as a merchant.
Art. 50(4) of the EU AI Act requires disclosure of images that were generated or manipulated with AI and may appear authentic. In e-commerce, this mainly affects photorealistic product and lifestyle images.
For your store, this means: spot every affected image, assess it correctly, label it visibly – and be able to prove that you did.
Visibl is a tool for implementation, not legal advice.
Unsure if your images need a label? Read our guideIn force since
Art. 50(4) · EU AI Act
Why Visibl
More than a badge on your product photo.
What sets Visibl apart from a simple badge plugin.
Across your whole store
Products, collections, hero banners, blog posts and pages: Visibl finds every image, not just product photos.
Two ways to label
An overlay that leaves your original untouched, or burned in permanently with a backup – so the label also stays on social media, in ads and in feeds.
No legalese
One question, four answers in plain language. If the image metadata reveals an AI tool, Visibl pre-selects the answer for you.
Provable
A tamper-proof log with CSV export documents every decision for audits and enquiries.
Data-minimal, in the EU
All data is stored as metaobjects right in your store. Hosting takes place in the EU.
Features
Everything for labelling, in one place.
- All plans
Image library
Every image in your store in one place: not just product photos, but also collections, hero banners, blog posts and pages.
- All plans
Decision assistant
One question with four answers in plain language guides you to the right assessment. Visibl checks the image metadata in the background: if it finds signals from an AI image generator (such as C2PA or IPTC data), the matching answer is pre-selected and you only need to confirm it.
- All plans
Label editor
Design your label with the official EU icons. Visibl picks the right contrast automatically, so your label stays legible on every image.
- From Basic
Overlay or burn-in
Two ways to label: as a flexible overlay that leaves your original image untouched, or burned into the image file permanently – so the label stays visible on social media, in ads, Google Shopping feeds and on marketplaces. With backup and one-click restore.
- From Pro
Bulk editing
Label many images in one go and download the results as a ZIP file. Ideal for large catalogues and campaigns.
- From Pro
Complete audit log
Every decision and every label is recorded in a tamper-proof log. With CSV export, you have your proof ready for any audit.
Pricing
Start for free. Grow when you want to.
Free
For stores with just a few AI images.
€0/ month
Up to 10 active labels
- Image library
- Decision assistant
- Label editor
- Overlay labels
- Dashboard
Basic
RecommendedFor stores that want labels permanently in the image – also for social media and ads.
€5.99/ month
Less than 6 cents per image
Up to 100 active labels
- Everything in Free
- Burn-in
- Backup & restore
Pro
For large catalogues and complete records.
€11.99/ month
Unlimited active labels
- Everything in Basic
- Bulk editing & ZIP download
- Complete audit log with CSV export
Since when does the labelling obligation apply?
The transparency obligations under Art. 50 have applied since 2 August 2026. Images that were already in your store at that point are covered just like new ones.
Do I really have to label every AI image?
Not every one. Among other things, it depends on whether an image looks realistic and how much AI was involved. That is exactly what the decision assistant is for: one question with four answers in plain language. If the image metadata shows signs of an AI generator, the matching answer is already pre-selected.
Overlay or burn-in: which is better for me?
The overlay places the label on top of the image without changing the original file and can be adjusted at any time. Burned-in labels are part of the image file and stay visible wherever the image is used – on Instagram, in Meta or TikTok ads, in Google Shopping feeds and on marketplaces. Visibl creates a backup automatically beforehand.
Where is my data stored?
All decisions, labels and log entries are stored as metaobjects right in your Shopify store. The app itself is hosted in the EU. Visibl does not process personal data of your customers.
Start with Visibl for free.
The Free plan includes the image library, decision assistant and label editor. No time limit, installed in minutes.